Tuesday, February 7, 2012

Marni for H&M!!

With Versace resort wear, David Beckham's undies and now Marni, H&M is on a roll in 2012.
H&M's collaboration with Italian womenswear label Marni was announced last November but is fast approaching.

The colorful goods, which will surely reflect Marni designer Consuelo Castiglioni's penchant for graphic prints and jewel tones, are set to hit stores on March 8.

While not much else is visible in the way of clothes, the colors are rich and the contrast of prints (the ad shows geometric patterns against paisleyleopard print) gets us excited for the actual goods.

Sofia Coppola's highly anticipated Marni for H&M video has finally arrived. Starring Imogen Poots and set to Bryan Ferry's "Avalon," the film is filled with exactly the kinds of dreamy shots and lingering stares one would expect. "I wanted to do something artful that would represent Marni," Coppola explains.

And so, Poots and a host of well-dressed friends drive through the palm-tree-filled countryside, lounge in the sun, and just generally enjoy the sweet life in Marrakesh. Watch the full version of the video here, then see below for a behind-the-scenes look at the shoot.


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